Turo

Turo has transformed the car rental experience by replacing the anonymous, one-size-fits-all fleet of traditional rental agencies with a curated marketplace of privately owned vehicles that reflects the full diversity of automotive culture. Whether a traveler needs a practical sedan for a business trip, a rugged truck for a mountain adventure, or a vintage sports car for a special occasion, Turo's peer-to-peer model makes it possible to find exactly the right vehicle in virtually any city. This variety and personalization have made Turo the preferred choice for a growing segment of travelers who want more from their rental experience.

For car owners, Turo offers a compelling opportunity to generate income from an asset that sits idle for the majority of its life. The platform's insurance coverage, host protection programs, and streamlined booking management have made it accessible to hosts ranging from individuals with a single vehicle to professional fleet operators managing dozens of cars. This two-sided marketplace dynamic has fueled Turo's growth into the world's largest car sharing platform, with hundreds of thousands of vehicles available across the United States and internationally.

As a 2025 Industry Icon, Turo represents the maturation of the sharing economy in the transportation sector. Its model has proven that consumers are willing to trust peer-to-peer platforms with high-value transactions when the experience is well-designed and the protections are robust. Turo's continued expansion and its path toward a public offering signal that the peer-to-peer car sharing market is still in its early innings, with significant growth ahead.